UGC *

Travel *

Content *

UGC * Travel * Content *

Hey, I’m Sarah

📍Cologne, Germany

“For years my job was watching how people actually use things, and listening to how they talk about it afterwards.
That is where a script starts for me. Not with the product. With the person using it.”

Somewhere between Millennial and Gen Z
Founder & Digital Strategist
Tech & Media Background (PhD in Human Computer Interaction)
Frequent Traveler & Foodie
Bilingual (German 🇩🇪 / English 🇺🇸)
Exploring AI and Productivity Tools
Currently on a fitness & health journey to find movement that sparks joy and healthy meals that nourish my body

brands I worked with

↗ Live on Instagram

↗ Live on Instagram

↗ Live on Instagram

↗ Live on Instagram

↗ Live on Instagram

UGC Examples

Meditation App

Green Screen // GER

Walk & Talk // EN

Tech Gadget

Concept type

Niche

What's the goal?

Not every creative has the same job.
Before I script anything, I want to know who and what this content piece is supposed to move.
Organic or paid is a distribution question and that comes second.
The format follows from the goal.

People don't know you exist yet.
→ Fast cuts, texture, sound. No feature list, no CTA.
New product, and the first weeks decide.
→ One message per video, split across angles. Not everything at once.
The video has to do the selling.
→ Hook, problem, solution, proof, CTA. Multiple hook variants to test the opening against itself.
You want to know what works before you spend.
→ Same product, different delivery styles, one session.

What I can do for you

Storytelling built around a real pain point, not a manufactured one.
Bilingual, German and English. On camera, in voice-over, or both.

Services

Organic UGC videos
Paid ad content
Hook Pack — one script, 4–6 filmed hooks
Concept & script only
Travel & lifestyle photography
Monthly retainers

ADD ONS:

Raw footage · Multiple aspect ratios · Drone Footage · Rush fee (within 24-72 hours)

Formats

Which format a product needs depends on the product, the audience, and the message. These are the ones I create the most.

Talking to camera — testimonials & reviews · how-to & explainer · walk-and-talk
Product-led — product showcasing · unboxing · green screen · in-use
On location — travel & lifestyle · day-in-the-life · cinematic

Not sure which fits? That's the part I like working out.

TRAVEL UGC

My work Process

1. Strategy & Scope

We align on concept, deliverables, and timeline. Whether you bring a fully-formed creative brief or just a product and a rough direction, I bring research into what's currently working and who your audience actually is — every brief gets a creative pass, not just a read-through. Locked in with a contract and a 50% deposit.

2. Concept & Script

I develop the hook, structure, and messaging — grounded in trend research and your target audience, not a generic template. Sent to you for approval before filming begins.

3. Production & Edit

Filming and editing happen within the agreed window. A watermarked draft is shared via a secure cloud link for review.

4. Review
& Delivery

One round of basic revisions included (audio, pacing, effects). Once approved and the remaining balance is received, final files are delivered unwatermarked.